The Product Heroes
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Supercharge Your Retail Sales Performance
Empower yourself with Bernadette Beswick’s 5-Star Retail Sales System and unlock the secrets to retail success. The Product Heroes course is your guide to mastering sales in a way that feels natural, not pushy. Whether you’re looking to hit sales targets or simply stand out from the crowd, become the hairdresser that shows true dedication and care to make sure your client is set up for success to recreate their look at home. This course offers the skills and strategies to keep retail sales right where they belong—in your salon.
Why This Course is a Game-Changer
Proven Success:
These programs have been presented for De Lorenzo, Matrix, Toni&Guy, Epic Hair Design, Hairjamm, Hair Expo Australia, Beauty Expo Australia, and many private salons, offering a proven pathway to sales excellence.
Join The Product Heroes and turn retail sales into a natural extension of your client care, driving loyalty, standing out in the industry, and keeping sales where they belong—in your salon!
- Sales Skills Matter
Sales skills are different from technical skills and are crucial for retaining clients and boosting salon profits.
- Stand Out
Elevate your client experience beyond the chair, showcasing your care and expertise to help clients maintain their salon look at home.
- Stop the Online Competition
Learn how to stop clients from buying products online and keep sales in-house.
Testimonials
“We engaged Bernadette to provide insight to all of our people on a tour around Australia. We wanted a fresh perspective on consultation and retailing to improve the client experience, and Bernadette did just that. I liked her approach because she is not only a working hairdresser but also moves a lot of product herself. I wasn’t after a consultant; I wanted someone who does it in the real world every day. She explained clearly how to engage the client, and our team found her approach challenging, as she pushed them out of their comfort zone. Bernadette was easy to connect with during our briefing sessions and focused heavily on the details.
Bernadette Beswick was a worthwhile investment for our group.
Dennis Langford | TONI&GUY
“Passionate, highly skilled and extremely professional are just a few words to start to describe the calibre of educator – Bernadette Beswick. Bernadette is one of the industry’s best communicators on consultation, hair care recommendation and sales. Her approach is patient and compassionate to all skill levels and she leaves a lasting and memorable impression with all students. Bernadette’s education class has had an immense impact on Ozdare brands education offering for 2024. Her prescribed and created cutting class, ‘bobs and fringes’ has been extremely well received with every single class reaching capacity with all excellent feedback.”
Fiona Beamish | Head of Technical Education, Ozdare Brands
“This is a testimonial to the superior value and quality of Bernadette Beswick’s cutting education program to the hairdressing industry. Since 2018 Bernadette has facilitated sixteen (16) sessions with two hundred and sixteen participants (216) for De Lorenzo. Through our education evaluation surveys we can see clearly that the students are extremely satisfied giving Bernadette an average top mark of four (4) which is the highest achievable.
Bernadette goes to great lengths to keep herself at the cutting edge of hair fashion and is talented at being able to relay the theory to the students in a way that is practical and kind. It has been an absolute pleasure to have Bernadette work with our team over the past few years and we look forward to working with her again in the future.”